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Don't try to hide keywords by making the background color the same as the font color. This is called keyword stuffing or fontmatching.
Google and other search engines are increasingly sophisticated at
catching this, and they'll likely remove any offending Web sites from
their search engine index.
Likewise, watch how small you make the text. In a variation of keyword
stuffing, some people try to put teeny tiny text at the bottom of a
page. It doesn't work. A good way to spot these techniques is to hit
Ctrl-A to select all on a web site. If the web site has hidden text
you will now see it. |
