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Things to Watch Out for When Hiring a Search Engine Optimization Firm... |
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A search engine friendly design can greatly decrease other search
engine marketing and advertising costs. Search engine friendly web
design is often an after thought when someone has the idea for a flash
web site. People rarely start out thinking about search engine
friendly web design in the early stages of their web development.
Search engine friendly Web design, Good content and usability should
the corner stones of your web site. Flash should be an afterthought
or used in small doses.
What is search engine friendly web design? Your web site should have:
Search Engine Friendly URLs (SEF URLS), Search Engine Friendly Menus
(SEF Menus), dynamic titles, and dynamic headers. Never use Flash or
JS scripts in your web site's menus if you want your web site spidered
by any of the search engines. A menu that looks just as good if not
better than flash can be done with CSS, XHTML or DHTML. A lot of web
sites have the same header on every page, a bad header or a non
matching header.
If your site is brand new, it will take three to six months to get
listed on the major search engines. Have us use our Search Engine
Friendly Web design methods to help your web site have a strong
foundation so you can get into the search engines. Search engine
friendly web design should never be an after thought. |
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Keyword density Is an important part of website. Without good Keyword density its very difficult to win the terms you are shooting for. I suggest keeping your Keyword density between 9-12 uses per page. Don't go overboard with it and use the terms you are going after every other word or stuff your website's menus full of anchor text with the same terms over and over again.
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The name PageRank is a trademark of Google. The PageRank process has
been patented (U.S. Patent 6,285,999 ). The patent is not assigned to
Google but to Stanford University. PageRank is a link analysis algorithm which assigns a numerical weighting to each element
of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring"
its relative importance within the set.
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What are "inbound links" and "outbound links" and what do they do for your web site?
An inbound link is a hyperlink transiting domains. Links are inbound from the perspective of the link target, and conversely, outbound from the perspective of the originator. Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today their significance lies in search engine optimization (SEO). |
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Don't try to hide keywords by making the background color the same as the font color. This is called keyword stuffing or fontmatching.
Google and other search engines are increasingly sophisticated at
catching this, and they'll likely remove any offending Web sites from
their search engine index.
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At least thats what Google now says. Google removed the link to the White House page of GW Bush recently as the number one hit for the
search "Miserable Failure" They have also undone a few other Google
bombs such as the one that was making the site for the movie "Super
Size Me" win for the term "McDonald's" This looks like a crack down on Google bombing in general.
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